Creative Marketng - be inventive to stand out

		Inspirational Life-Business e-Coach for entrepreneurial and innovative Loving Creators		Vadim
				Inventor Author Founder

Creative Marketing

Be Inventive to STAND OUT!

Creative marketing is a way to set yourself apart
and achieve explosive growth.

Creative Marketing - stand out from your competition

The Value of Creative Marketing

Traditional marketing produces ordinary results.

Creative marketing can produce extraordinary results by helping you stand out from the crowd, get noticed by prospective buyers, and achieve great customer success.

Motives

Figure out what motivates your target audience and makes them tick – behave in the way you need them to.

Love Your Customers

Empathize with your customers

Systemic Innovation

Use Creativity in Sales

You Must Make an Impression

Traditional marketing techniques can deliver average results, but "out of the box" strategies can make wonders. Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name.

Case in Point: “Got Milk” Advertising Campaign

The famous advertising campaign "Got Milk" managed to convince the milk-drinking public that it was in their best interests to keep an extra carton of milk handy. In advertising terms, they created a series of TV commercials depicting the miserable consequences that can befall you if you “ain’t Got milk”. In a classic commercial a peanut-butter sandwich-loving staffer gets a call from a local radio station to answer a history question. If only he had some frosty milk to aid him in his answer! Well, next time better make sure you’ve got some around.

Joke: Smart Selling

A storekeeper displayed in his window a card inscribed 'Fishing Tickle.‘ A customer drew the proprietor's attention to the spelling. 'Hasn't anyone told you of it before?' asked the patron. 'Oh, yes,' the dealer said placidly, 'many have mentioned it. But whenever they drop in to tell me, they always buy something.'

How To Market an Innovative Event

Stand out from both direct and indirect competition

Focus on enthusiasts and visionaries

Seduce influencers

Talk about what they'll miss by not coming

→ More

InnoGuru

Inspirations by Innompians

Articles

Using creativity in sales can have an enormous effect on getting your buyers to accept your offer.

Costas
Konis

How To Create an Attractive Headline MFB Motives Flash Bait curiosity benegits emotions

Create a Powerful First Impression

Your headline is the first thing your target users see. The headline creates the most powerful first impression.

If your headline doesn’t grab the attention of your audience instantly, they're going to leave and most likely never return.

Vadim Kotelnikov keynote speaker entrepreneurship

Coaching by Example

It was thanks to the attractive title that my keynote address 'Entrepreneurial Love Game' at the 5th International conference on Entrepreneurship was featured so prominently in TV Breaking News.

Yes, LOVE should always be at the heart of all Breaking News!

INNOMPIC GAMES as the World's #1 love games

You Need a Powerful Headline

It doesn't matter how amazing your product is If you don’t grab the attention of your target audience instantly, they're going to leave and most likely never return.

Powerful headlines will help you increase your open rates, give your websites better engagement, and help you sell more products.

MFB formula

Motives

Figure out what motivates your target audience and makes them tick – behave in the way you need them to.

Love Your Customers

Empathize with your customers

Flash

Define the star feature of your value innovation – the most distinctive, valuable, and differentiated user benefit you want to highlight.

Virtuoso Marketing

White Marketing

Sell Benefits

Bait

Make the readers curious – write an attention grabbing sentence that makes them want to read the article. Optional: add suspense elements to create the sense of anticipation and an intense feeling of wanting to discover what's beyond the headline.

Creative Marketing

Innompic Games' entrepreneurial creativity contests require the teams to create 3 headlines each for their mega-innovations.

The model Innompics-style presentation of Innompic Games provides 3 sample headlines:
"All-Win Contests for Difference Makers", "Venturepreneurial Love Games", and "Greenhouse for Innovative GREATbodies".

Content Marketing

Purpose and Channels

Content marketing is to inspire business and loyalty from followers, visitors and buyers by delivering consistent, ongoing valuable content.

You can deliver valuable content through your own website, social media and partner websites.

Focus

Content marketing is focused not on selling, but on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and brand equity.

Story Telling: 7 Questions To Be Answered 'Yes'

Ask yourself these 7 questions before pressing the 'Publish' button

1.Is this story pure gold or just gold sand?
2.Am I driven by a noble desire to create great value for others or by a selfish desire to get people interested in me?
3.Would this story inspire my readers?
4.Would this story help my readers stretch and grow?
5.Does my story preach kindness?
6.Would my readers love to share this story?
7.Would this story enhance my brand?

Outstanding Stories >> 7 Questions to Ask Yourself

Content Marketing ● Headline

Innompic Contests >> Innompic-style Presentation >> 3 Headlines

Social Media Marketing (SMM)