Brand name: CollectCreativity – portal for Collective
Creativity – see & contribute here.
Product Vision: A Web portal enabling creatives to
showcase, sell, and license their meta-physical inventions:
books, music, art, films, etc.
Creatives,
unite! – on the portal for Collective Creativity -
coming soon on CollectCreativity.org
> Post digital
copies of your creations in online galleries and generate
revenues by:
1. Selling your
creations through online shops
2. Adding links
of sponsors who save on online advertising due to lower
rates
3. Ad hosting
fees from ads distributed by AdSense and other systems
4. Affiliates
fees – a percent from selling of affiliates’ products
5. Licensing
creations - get percent of revenues from use by others in
rich-media.
Benefits
1. Increased
revenues and diversification of
revenue streams
2. Increased
efficiency of using creations in different combinations in
rich media
3. Mutual
support from creatives working in different fields and fans
using creations in rich-media
4. Help to
optimize creations: special tools enable feedback on each
element of a book, music, etc.
5. Resources to
find partners, sponsors, affiliates, etc.
Value Mantra:
Create, Share, Enjoy
Marketing
Slogan: Creatives, unite!
Unique Selling
Proposition (USP):
i. Unique tools
to leverage &
reward creativity.
ii. Increased
ROI (Return on Investment): different parts of creations can
be used in different combinations. For example, different
poems from a book can be used with different parts of music
creations. Thus, parts of a book, which is a multi-user
single use meta-physical invention (people buy it, read once
(most of the time), and put back on a shelf) can be re-used
in various combinations with music, art, etc.
Brand appeal:
high quality creative projects posted on the portal will
solidify the brand over time. Co-promotion by creatives
working in different fields of creations combining their
works will increase efficiency of the marketing efforts.
