|
Problem Addressed
During
this Covid-19 pandemic, many people
found themselves locked up in their
homes as they adhered to various
governments directives and also by
choice as part of staying home to stay
safe. The demand for good entertainment
rose but in many cases viewers were left
with very little to choose from and yet
the subscriptions of some TV packages
remained the same or went up. The
people’s depleted income levels require
a solution that satisfies the viewers
expectations and that saves them money.
Invention
Brand name:
MyTV-Basket
Product vision: Provide
entertainment of choice within your
budget
Synergies
− The One Big Basket
All media
houses and entertainment companies
and/or broadcasters are invited to share
the content they want distributed.
Broadcasting rights will then be issued
to MyTV-Basket to air and broadcast the
selected content as programs for an
agreed fee over an agreed period.
Creative Marketing
Value Mantra:
Entertain, Satisfy, Save
Marketing
Slogans: Your
Choice for Less
Unique Selling
Proposition (USP):
Remove unwarranted programs and enjoy
value for money
Instead of being limited to already set
TV packages that contain some programs
that one doesn’t enjoy for a fixed
price, the viewer will access The One
Big Basket’s list of programs to
select programs of their choice thereby
creating a MyTV-Basket. Each program is
sold at a profit and will also show the
cost for a specific period. There will
not be refunds once the online purchase
is completed successfully. The owner of
the content and the MyTV-Basket will
receive their funds instantly and
according to their agreement. Money is
saved by paying for exactly what one
wants to watch for a given period.
Distribution
MyTV-Basket, will be available
over internet, fibre connection and as a satellite pay as
you go channel.
Upon completion of the
purchase of MyTV-Basket, the viewer is issued with a pin
code which they will be required to enter together with
their username to access their programs and watch wherever
they have access to My-TV-Basket. The issue of age
restrictions and vetting will be done upon completion of the
registration process. All the viewers classified as children
will not be allowed to purchase programs that are above
their age. Lastly, family members will not clash on viewing
programs at the same time. If using one device, each member
can select to watch what they want at their convenient time
otherwise one can choose to watch from a different device.
|
