The concept of a Massive Transformational Purpose (MTP) was introduced in the “Bold: How to Go Big, Create Wealth and Impact the World” book written by Peter Diamandis and Steven Kotler.
Here’s Peter Diamandis’ personal Massive Transformational Purpose:
“To Inspire and Guide Entrepreneurs to create a hopeful, compelling and abundant future for themselves and humanity”

JD Meier
My personal Massive Transformational Purpose (MTP) encapsulates a profound commitment to both personal and collective growth. It reflects a deep understanding of the interconnectedness between individual empowerment and the betterment of our world as a whole.

By emphasizing the empowerment and inspiration of individuals, my MTP acknowledges the unique potential each person possesses and the significance of their contributions to both business and life.
"Craft a Massive Transformational Purpose (MTP) for yourself or your business, aligning it with the level that resonates with your ambitions.
Among the array of purpose tools at your disposal, the MTP stands as a distinct tool that not only empowers you but also sparks movements and transformations beyond yourself."
 

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Change the World
JD MEIER on MASSIVE TRANSFORMATION CHANGE (MTP)

For real.

Nike provides a compelling illustration. Their slogan "Just Do It" encapsulates a Massive Transformational Purpose because it captures the essence of pushing beyond limits and taking action towards your aspirations. It's not just about selling sneakers; it's a call to action, a rallying cry that resonates with people's innate desire to overcome challenges and achieve greatness.

Here are a few more examples...

Patagonia: "Build the Best Product, Cause No Unnecessary Harm, Use Business to Inspire and Implement Solutions to the Environmental Crisis"
Patagonia's MTP epitomizes a commitment to sustainability and environmental responsibility.

Tesla: "Accelerate the World's Transition to Sustainable Energy"
Tesla's MTP goes beyond building electric cars; it's about driving a monumental shift toward a sustainable energy future.

Apple: "Think Different"
Apple's iconic slogan, "Think Different," serves as a powerful Massive Transformational Purpose. This MTP challenges the status quo and encourages individuals to embrace innovation, creativity, and pushing boundaries.

These examples illustrate how Massive Transformational Purposes go beyond traditional business goals, guiding orgs to make a profound impact on the world at large.

If you're ready to step up and shape a more significant impact on the world stage, it's time to figure out your MTP.

If you find yourself thinking you don't need no stinking MTP, you will find people around you thinking we don't need your stinking business.

May the force of your MTP be with you.

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Here are attributes of an effective Massive Transformational Purpose, according to Peter Diamandis:

Massive and Inspiring: Your Massive Transformational Purpose (MTP) is not a small goal or simple aspiration. It’s a grand vision that goes beyond personal gains and serves a greater purpose. It should ignite excitement and passion within you and resonate with others, inspiring them to rally around your cause. An MTP should have the power to evoke a sense of wonder and awe, motivating you to push boundaries and accomplish extraordinary feats.
Uniquely Yours: Your MTP is deeply personal and authentic to who you are. It’s not something you adopt from someone else; it emerges from your core values, strengths, and passions. While seeking advice and insights from others is valuable, your MTP should ultimately reflect your own beliefs and aspirations. It’s an expression of your individuality and should make you proud to stand behind it.
Driven by Emotional Energy: An effective MTP is fueled by emotional energy that propels you forward. This energy can be positive, such as feelings of wonder, joy, and excitement. It can also be driven by negative emotions like pain, concern, or even anger at the status quo. These strong emotions provide the emotional charge necessary to sustain your commitment and drive towards your MTP, even in the face of challenges.
Life-Long Commitment: Your MTP is not a fleeting goal but a lifelong commitment or at least a long-term one, spanning a decade or more. It’s a significant endeavor that you’re willing to dedicate a substantial portion of your life, energy, and resources to achieve. While specific projects or approaches may change, your MTP remains constant as a guiding force that continues to motivate and align your efforts.
Brief and Memorable: A powerful MTP is succinct and easy to remember, both for you and others. It should be a concise statement that captures the essence of your purpose. The brevity of your MTP ensures that it’s something you can easily internalize and recall, allowing you to infuse it into your daily decisions and actions. Additionally, a brief and memorable MTP is more likely to resonate with others, making it easier to spread and share your vision.