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Preamble
In light of the
recent Covid-19 pandemic, we cannot deny the
significant toll it has taken upon our economy.
It has caused multiple corporations to shut
down, numerous companies to further downsize and
most devastatingly, hundreds of thousands to
resign. |
Many individuals, notably
youngsters, have decided to take a different alternative to
bring food to the table, that is by becoming an
entrepreneur. Can you imagine being young, clueless and
uncertain of
how to start your business? This is where our
metaphorical model comes to save the day! Our
metaphorical model aims to assist newbie entrepreneurs in
kicking off their
entrepreneurship journey.
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Tip
The tip of the ice
cream is at the bottom and the smallest part of
the ice cream. This indicate that every
entrepreneur will start at the bottom. As
Entrepreneur, you have to take
the first step. In the first step include
making a
market research of what is
trending or as simple as having a product.
Layers
Every layer
comprises of 3 aspects which are product,
branding, promotion. As the layer goes up, the
entrepreneur's efforts to improve their business
increases. |
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Product.
Own a product by buying bulk of preferred product from
factory or supplier. Introduce various products which will
expand your experience on the differences. Learn and
experiment with the products that will have a great chance
of growing into a huge business. Build a following that will
help you widen your view towards a product and
customers. Find the audience you want to target. The
knowledge and experiences you have gained will be helpful
for you to produce your own product.
Branding.
As we know, the tip of the ice cream cone starts from the
tip and will widen upwards when we arrive, this is the same
as
branding. As the first layer, new entrepreneurs can hire
the
influencers to promote their product or they also can
promote it through our account media social. When the sales
increase and get response we can add another platform like
FB ads and IG ads to attract more people to buy our product.
The more sales we can get the more we invest in
branding.
Promotion.
The cone got wider when you reach the top and the reason for
that is promoting. Being an entrepreneur means that
expanding your business to build awareness of your product
or service. It has to start with word of mouth among your
family or friends to build promoting momentum. As it spread,
then you start with giving out sample or free service which
is to convince or attract people and to get
feedback. As the momentum build up, then start with a
huge promoting which is through billboard, banner and
social media.
Ice Cream &
Topping
As the cone have become wide enough for a scoop of ice cream
this will represent how your hard work pay off. Increase in
sales revenue by month, add one scoop of ice cream. Increase
loyal or regular customer, add one scoop of ice cream. Sold
out sales, add one scoop of ice cream and that is when you
can taste the sweet victory. The topping will be an
innovative idea to add on each layer of ice cream, the idea
here is that the ice cream will be added repeatedly and it
represent how that sweet victory will encourage the
entrepreneur to eye for more success and work harder for
another scoop of ice cream. |
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Real-Life Example: a Small Enterprise |
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This is a business that is
run by one of our group
member's family. It is a
small and still growing
business. Even though it's a
small business, it is quite
famous among the local,
Kuala Kangsar, which is also
one of the tourism place in
Malaysia.
They start off with market
research to find out what was the
demand around the local area
just like the tip of the ice
cream cone. After they
collect enough data from
Taiping State Office, they
illustrate the
Business Model by taking
accountable on marketing,
production, managing human
resource and many more.
Product, branding and
promotion are apply
following the ice cream
model. They put up a banner
to attract people and
increase sales. After a
while, they got they own
branding which is LAKSA
PAKCU BIN LAKSA PAKNGAH.
Now, they have a lot of
follower on their social
media and regular customer
which is the same as the
topping of the ice cream
which indicate the increase
of regular and loyal
customer. The innovation
that they have introduced
include a way of packaging
for easy and safe delivery
and distribution of the
product in different areas.
especially during the
pandemic. The company
managed also to increase
sales by selling online. As
for now, they already have 3
branches in Kuala Kangsar,
Perak and 1 branch in Kuala
Lumpur. They also create job
opportunities to single moms
and help them to build a
better community life. |
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Muhammad
Syafiq Bin Mohd. Safrizalid
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Siti Nurkamaliah
Munirah Bt Abdul Malek |
Ahmad
Azhad Firas Bin Ahmad Azmid |
Nur Izzati Binti
Sharizalid |
Muhamad Shahir Bin
Mohamad Shah Nazir |
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