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Prepare to Win
There is no blueprint for new,
especially
radically new product development, because you’re
venturing into an uncharted territory.
You will meet with a lot of
diverse enemies on your way of turning an
invention into
customer value and will have to adapt your strategies and
plans quickly as you go. Get ready to meet all these
anticipated and surprise enemies.
>>>
Determine if your innovation is
going to be
incremental or radical. If it is radical, get ready to meet
more and stronger
enemies.
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Achieving Customer Success
Get customer insight to determine how
they may perceive the value of your new product. Think about how
you can influence customer perceptions in an effective way.
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