A disruptive innovation is a
proactive innovation that brings to a market a very
different value proposition than had been available
previously, creates a new market and value network and
eventually disrupts an existing market and value network,
displacing established leaders.
→ Example:
Innompic Games as a Civilizational Breakthrough
As
disruptive innovation serves
a market segment that did not exist before it
usually entails a
change in a
business model and creation of
a separate
brand. It initially provides inferior financial
performance, but may ultimately result in huge
capitalization growth and
high profits.
