|
| |
Key Business Features
One of
a Kind
▪
Great
to visit
▪
Strong
foundation |
|
| |
5
Business Lessons the Pisa
Tower teaches entrepreneurs
instantly
|
 |
① Be both unique and
beautiful to attract lots of
visitors
② Look clearly unusual to
inspire people to take
photos with you and share
these photos with others
③ Be enigmatic
④ Surround yourself with
other attractions to
increase amazement
⑤ Create a relaxing
environment around you so
that visitors could spend
more time in your ecosystem |
|
|
| |
Be
Unique, Be Attractive
Having repeat
customers is a great achievement, yet you can be
hugely successful by focusing on one-time customers if you have a unique feature millions of people
are keen to experience and share that experience
with others.
To become famous, you
may say nothing, but look differently in a pleasant
and remarkable must-see way. This could be something
first-in-the-World, an
unusual design, an charming harmony of incompatible
elements, or an astonishing
synergy of opposites.
| |
Real-Life Example:
Half.com |
|
| |
"It is one of
greatest
publicity coups
in history." ~
'Time' magazine
In the dot-com
bubble era, it
was next to
impossible for
another
e-commerce
startup to get
noticed by the
public. Yet, the
venturepreneurs from
half.com managed to
grow their startup firm
from zero to 8 million registered users quickly. They looked for an
interesting way
to launch their
retail site
– an amazing idea, something that would make people and the media talk
about their
site. Finally,
half.com team
came up with a
really
interesting
out-of-the-box idea:
to find a small place that has the word "half" in
it, and convince them to temporarily change their name to half.com and thus
to become the
first dot-com
town on Earth.
The Council of
Halfway town
liked and
approved the
idea.
Half.com town
and half.com
retail site were
launched
simultaneously.
Millions of TV
and Internet
viewers watched
the
proclamation of
the World's
first Dot Com
city. Half.com
retail site
became famous
worldwide
instantly. eBay
acquired it for
US$ 300 million
shortly
afterwards. |
|
|
|
|
| |
What Else the Pisa Tower Tells Us
You can
always lean and look at a situation, a
problem, or an
opportunity from a different angle.
|
|
|
| |
❶
Build your business to last and grow
increasingly attractive over the years
❷
Make one feature of your offering so
extraordinary that it would make your
business famous and the customer value
you create must-to-experience
❸
Like a jeweler setting a diamond in a
wonderful ring,
synergise your most attractive
offering with other high-value customer
experiences
|
|
|
|
